Directa Sim was founded in 1995 with the aim of enabling private investors to trade directly on financial markets. This was a response to Borsa Italiana’s decision to focus on the telematic system and abandon the “Open Outcry” system.
On November 8, 1995, the first order on the stock exchange was placed from Directa Sim’s Turin offices using a dial-up data link via modem. The following year, the phenomenon rapidly expanded, marking the birth of online trading as a service accessible to everyone. Directa Sim was the pioneer of this revolution,
Directa forever changing the history of investing in Italy. Today, with over 60,000 active accounts, Directa’s mission is to offer everyone the freedom to invest independently through user-friendly technology.
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